WoW API type: QuestLink

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questLink API Type (String)

In essence, quest links are questStrings with additional formatting to make in-game text controls display them as clickable hyperlinks.

|cff808080|Hquest:99:15|h[Arugal's Folly]|h|r

Broken up in its components:

• "|cff808080" – Colorizes the link with a gray color
  • The first two characters after pipe-c may be the alpha level, where ff is fully opaque.
  • The next three sets of two characters represent the red, green, and blue levels, just like HTML.
• "|H" – "Hyperlink link data starts here"
• "quest:99:15" – Read more at questString.
• "|h" – "End of link, text follows"
• "[Arugal's Folly]" – The actual text displayed
• "|h" – "End of hyperlink"
• "|r" – Restores color to normal

To make this link appear in-game, for example you could paste one of these into your chat:

/script SendChatMessage(" \124cffffff00\124Hquest:99:15\124h[Arugal's Folly]\124h\124r", "SAY", "Common");
/script DEFAULT_CHAT_FRAME:AddMessage("Shift-click this link to put into chat: \124cffffff00\124Hquest:99:15\124h[Arugal's Folly]\124h\124r");